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	Coolness and subcultural capital in the contemporary Prague alternative techno scene Caha, Vilém ; Císař, Ondřej (advisor) ; Němcová, Lucie (referee) The subject of this thesis is a qualitative sociological study that examines the contemporary Prague alternative club and rave scene as a subculture. The aim of the study is to find out how members of the subculture perceive and reflect on their subcultural identity. The theoretical part discusses several theoretical concepts related to this topic. The process by which nine informants were recruited and their interviews used as the primary source of data is described in the methodology chapter. Data for the research was collected using qualitative methods, i.e. semi-structured interviews, which were then analysed using open coding. The results suggest that several aspects influence the subcultural identity of techies - engagement in the scene and sharing of ideology are the main ones. The study could contribute to a deeper understanding of the contemporary Prague alternative techno scene and how its members shape their subcultural identity. Detailed record
	Representational Roleplay in a Virtual World: Applying Dramaturgical Analysis to World of Warcraft Špán, Adam ; Hájek, Martin (advisor) ; Kabele, Jiří (referee) This thesis explores the possibilities of applying dramaturgical analysis to the virtual world of the computer game World of Warcraft. In this virtual world, some players engage in so-called representational roleplay. This is a complex social activity that entails a number of specific rules and practices. The aim of this thesis was to test the applicability of four different dramaturgical concepts (character, regions, scene, and exhibition) to actors' performances in the virtual world. The findings of this thesis are based on several months of ethnographic research and 16 semi-structured interviews. Analysis of these data revealed a number of similarities and a high degree of applicability of dramaturgical sociology to representational roleplay in the virtual world of World of Warcraft. The various dramaturgical metaphors were further extended to include new concepts in the context of the virtual world. These include the "character flaw" which consists of rejecting the consequences of fateful moments, "always IC" roleplayers who ignore the existence of a back region, the "immersive march" which describes the dramatic transitions between scenes, and the "exhibition with a passive curator" which reflects the distinctiveness of the curator in the virtual world. Detailed record
	Mystery Shopping and Techniques used to reveal Mystery Shoppers Čermáková, Ester ; Remr, Jiří (advisor) ; Tesařová, Šárka (referee) Detailed record

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